Squishmallows - Happy Meal Digital Experience
The McDAAG activation showcased Happy Meal’s most integrated physical and digital experience to date. With a short tutorial, the user calibrated the hoop with their device’s front-facing camera, enabling real-time scoring, animations and sound effects for totally immersive gameplay.
Lead with a one-of-a-kind toy, vibrant visuals, and enveloping sound design and narration, McDAAG had users striving for high scores and playing like the pros.
Displayed here is the end-to-end digital experience including the Intro Video to the program and the toy showcase, followed by a gameplay demo and half-time show.
Roles: Associate Creative Director, Motion Lead, Concepting, Sound Design